What drives the cost of cyber insurance
Underwriters price each policy from your application, so two companies of the same size can get very different quotes. The main factors:
- Revenue and size: a proxy for how much a breach or outage would cost.
- Industry: healthcare and finance hold the most sensitive data and usually pay more.
- Records held: more personal or payment records mean larger potential notification and liability costs.
- Security controls: the answers on the application, and increasingly the evidence behind them.
- Limit and retention: a higher limit or a lower retention (deductible) raises the premium.
- Claims history and the state of the insurance market at renewal.
The estimator above turns the first four into a rough annual premium band. No regulator publishes small-business premium ranges, so the bands are our estimates, not quotes. For scale, US insurers wrote about $9.14 billion of cyber premium in 2024, according to the NAIC.
Controls insurers ask about
Applications differ by carrier, but these come up again and again, and missing the first three can stop a quote altogether:
- Multi-factor authentication on email, remote access and privileged accounts
- Endpoint detection and response (EDR) on servers and laptops
- Backups kept offline or immutable, and restore-tested
- Timely patching, especially of internet-facing systems
- Email security and phishing training for staff
- An incident response plan, and someone to call when it is needed
Answer the application accurately
Overstating your controls is risky. If the application says MFA or tested backups are in place and they are not, a carrier may have grounds to deny a claim or rescind the policy. It is cheaper to close the gap before renewal than to discover it during a claim.
FAQ
Is cyber insurance worth it for a small business?
That depends on what a ransomware attack, a breach notification or a week of downtime would cost you, and whether you could absorb it. Insurance transfers part of that risk; it does not replace the controls insurers expect you to have.
Will better security lower my premium?
Often it affects whether you can get cover at all, and on what terms. The estimator applies a small discount for each control you have; real pricing depends on the carrier.
We close the control gaps insurers flag (MFA, EDR, backups, patching) and test them. See cybersecurity services and the ransomware cost calculator.
Sources
Facts checked against the sources above on 22 October 2026. General information, not legal advice.
